Recent Bourbon Bubble Articles

The Bourbon Bubble Has Burst — and Newport's New Riff Is Ready for It The good times in bourbon were never going to last forever. For roughly two decades, American whiskey producers rode one of the most extraordinary consumer booms the spirits industry had ever seen — a gold rush that filled rickh

The Bourbon Bubble Has Deflated — and American Whiskey Is Looking Outward to Survive For the better part of two decades, American whiskey producers could do almost no wrong. Bourbon was the darling of the domestic spirits industry — a red, white, and blue success story built on premiumization, coc